Privacy Policy

Welcome to Pizza Luce. We are deeply committed to protecting your personal information and your right to privacy. This Privacy Policy explains how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website pizzaluces.click, place an order with us, subscribe to our communications, or otherwise interact with our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.

This Privacy Policy is intended to comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other applicable consumer protection regulations. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. About Pizza Luce

Pizza Luce is a food service business operating in the United States. We operate the website located at pizzaluces.click and provide food ordering, delivery, and related services to our customers. Throughout this policy, references to "Pizza Luce," "we," "us," or "our" refer to the company and its operations.

• Company Name: Pizza Luce
• Website: pizzaluces.click
• Email: [email protected]

2. Information We Collect

We collect various types of information in connection with the services we provide. The categories of information we may collect include the following:

2.1 Personal Information You Provide Directly

When you interact with us — whether by placing an order, creating an account, contacting our customer service team, or signing up for our newsletter — you may provide us with personal information, including but not limited to:

• Identity Information: Your first and last name, username or similar identifier.
• Contact Information: Email address, mailing address, delivery address, and telephone number.
• Account Credentials: Passwords and similar security information used for authentication and account access.
• Payment Information: Credit card numbers, debit card numbers, billing addresses, and other financial information necessary to process transactions. Please note that full payment card data is processed by our secure third-party payment processors and is not stored directly on our servers.
• Order Information: Details of items ordered, special dietary instructions, delivery preferences, and transaction history.
• Communication Data: Any messages, feedback, reviews, or correspondence you send to us through email, online forms, or other channels.
• Marketing Preferences: Your preferences regarding receiving communications from us and your communication preferences.

2.2 Information Collected Automatically

When you access and use our website, certain information is automatically collected through cookies, web beacons, log files, and similar tracking technologies. This information includes:

• Usage Data: Pages you visit on our website, features you use, links you click, time and date of your visits, duration of visits, and your navigation path through the site.
• Device Information: Information about the device you use to access our website, including device type, operating system, browser type and version, screen resolution, and device identifiers.
• Log Data: Internet Protocol (IP) address, browser type, internet service provider (ISP), referring and exit pages, and timestamps.
• Location Data: Approximate geographic location based on your IP address. If you grant permission, we may also collect more precise location data to facilitate delivery services.
• Cookie and Tracking Data: Information collected via cookies, pixel tags, web beacons, and similar technologies. Please refer to Section 8 of this policy for more details about our use of cookies.

2.3 Information from Third Parties

We may also receive information about you from third-party sources, including:

• Social Media Platforms: If you choose to connect your social media account with our services or log in using social media credentials, we may receive profile information from that platform.
• Payment Processors: Confirmation of payment and transaction data from our payment processing partners.
• Delivery Partners: Information necessary to fulfill and track your delivery orders.
• Analytics Providers: Aggregated and anonymized data about user behavior and website performance from analytics services.
• Marketing Partners: Information that helps us improve our marketing effectiveness and reach relevant audiences.

2.4 Sensitive Personal Information

In certain circumstances, we may collect information that qualifies as sensitive personal information under applicable law, such as precise geolocation data or payment card information. We only collect such information to the extent necessary to provide our services and take additional precautions to protect it.

3. How We Use Your Information

We use the information we collect for a variety of purposes, all in support of providing you with excellent food service and a seamless online experience. Specifically, we use your personal information for the following purposes:

3.1 Service Provision and Order Fulfillment

• To process and fulfill your food orders, including arranging delivery or pickup.
• To manage your account and provide you with account-related services.
• To communicate with you regarding your orders, including order confirmation, status updates, and delivery notifications.
• To process payments and prevent fraudulent transactions.
• To provide customer support and respond to your inquiries, complaints, and feedback.

3.2 Business Operations and Improvement

• To analyze how our website and services are used and to improve their functionality and user experience.
• To develop new products, services, features, and functionality.
• To monitor and analyze trends, usage, and activities in connection with our services.
• To conduct internal research and development to enhance our menu and service offerings.
• To maintain and improve our website security and protect against unauthorized access.

3.3 Marketing and Communications

• To send you promotional communications, special offers, discounts, and news about Pizza Luce, where you have opted in to receive such communications or where permitted by law.
• To personalize your experience on our website by showing you content, promotions, and recommendations that are relevant to your preferences and order history.
• To send you administrative information such as updates to our terms and policies.
• To measure the effectiveness of our marketing campaigns and advertising.

3.4 Legal and Compliance Purposes

• To comply with applicable legal obligations, including tax and accounting requirements.
• To enforce our Terms of Service and other agreements.
• To protect the rights, property, and safety of Pizza Luce, our customers, and the public.
• To respond to lawful requests from courts, law enforcement agencies, and regulatory authorities.
• To detect, investigate, and prevent fraudulent transactions and other illegal activity.

3.5 Legal Basis for Processing

Under applicable U.S. law, we process your personal information on the following bases:

• Performance of a Contract: Processing necessary to fulfill your orders and deliver our services.
• Legitimate Business Interests: Processing for fraud prevention, security, analytics, and service improvement.
• Legal Obligation: Processing required to comply with applicable laws and regulations.
• Consent: Processing for marketing purposes where you have provided your explicit consent, which you may withdraw at any time.

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information with trusted third parties in the following circumstances:

4.1 Service Providers and Business Partners

We engage trusted third-party companies and individuals to perform services on our behalf. These service providers have access to your personal information only as necessary to perform their functions and are contractually obligated to protect your information and use it only for the purposes for which it was shared. Our service providers include:

• Payment Processors: To securely handle credit card and debit card transactions.
• Delivery and Logistics Partners: To coordinate and fulfill food delivery orders.
• Cloud Hosting and IT Service Providers: To host our website and store data securely.
• Analytics Providers: Such as Google Analytics, to help us understand how users interact with our website.
• Email Marketing Platforms: To send promotional emails and newsletters on our behalf.
• Customer Support Tools: To manage and respond to customer inquiries efficiently.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information when we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or governmental request.
• Enforce our Terms of Service or other agreements and protect our rights.
• Investigate and prevent fraud, security issues, or technical problems.
• Protect the rights, property, or safety of Pizza Luce, our customers, or others.

4.3 Business Transfers

In the event that Pizza Luce is involved in a merger, acquisition, sale of assets, bankruptcy, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any such change in ownership or use of your personal information and any choices you may have regarding your information.

4.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other lawful purposes.

4.5 With Your Consent

We may share your information with other third parties when you have given us your explicit consent to do so.

5. Data Security

Pizza Luce takes the security of your personal information seriously and implements a variety of technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include:

5.1 Technical Safeguards

• Encryption: We use industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers.
• Secure Payment Processing: Payment card data is processed by PCI-DSS compliant payment processors. We do not store full credit card numbers on our servers.
• Access Controls: We restrict access to personal information to authorized employees and service providers who need the information to perform their job functions.
• Firewalls and Intrusion Detection: We employ firewalls and monitoring systems to detect and prevent unauthorized access to our systems.

5.2 Administrative Safeguards

• Regular employee training on data protection and privacy best practices.
• Data handling policies and procedures that govern how personal information is processed.
• Vendor agreements requiring service providers to implement appropriate security measures.
• Periodic review and assessment of our privacy and security practices.

5.3 Limitations

Despite our efforts, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of your personal information. In the event of a data breach that affects your rights and freedoms, we will notify you and the relevant authorities as required by applicable law. We encourage you to use strong, unique passwords for your account and to keep your login credentials confidential.

6. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. We are committed to honoring these rights and have established processes to facilitate your requests.

6.1 Rights Available to All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions such as legal obligations or legitimate business purposes.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.

6.2 California Residents — CCPA/CPRA Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

6.3 How to Exercise Your Rights

To exercise any of your privacy rights, please submit a request to us using one of the following methods:

• Email: [email protected]
• Website: pizzaluces.click (through our contact form)

When you submit a request, we may need to verify your identity to protect your privacy and security. We will respond to your request within the timeframe required by applicable law — generally within 45 days for CCPA requests, with a possible extension of an additional 45 days when reasonably necessary. We will not charge a fee for processing your request unless your request is excessive, repetitive, or manifestly unfounded.

6.4 Authorized Agent

California residents may designate an authorized agent to submit privacy rights requests on their behalf. To use an authorized agent, you must provide the agent with written permission and we may verify your identity directly with you before processing the request.

7. Data Retention

We retain your personal information only for as long as is necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:

• Account Information: Retained for the duration of your account with us, plus a reasonable period thereafter to allow you to reactivate your account or resolve disputes.
• Order and Transaction Records: Retained for a minimum of 7 years to comply with tax, accounting, and legal record-keeping obligations.
• Marketing Preferences and Communications: Retained until you withdraw your consent or opt out of marketing, plus any period required to demonstrate compliance with legal obligations.
• Customer Support Records: Retained for a period sufficient to resolve the matter and for follow-up, typically up to 3 years.
• Website Usage and Analytics Data: Typically retained for 26 months or as configured in our analytics tools.
• Legal Hold: Where we are required to retain information in connection with legal proceedings, investigations, or regulatory requirements, we will retain such data until those obligations are resolved.

When your personal information is no longer needed, we will securely delete or anonymize it so that it can no longer be associated with you.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze usage, and assist in our marketing efforts. Cookies are small text files placed on your device when you visit a website.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function and cannot be switched off. They are usually set in response to actions you take such as logging in or filling in forms.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
• Functional Cookies: Allow our website to remember choices you make (such as your language preference or delivery address) and provide enhanced, personalized features.
• Targeting and Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of our advertising campaigns.

8.2 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete cookies, or alert you when a cookie is being set. Please be aware that disabling certain cookies may affect the functionality of our website and services. For more detailed information about our use of cookies and how to manage your preferences, please refer to our full Cookie Policy available on our website.

9. Children's Privacy

Our website and services are intended for users who are 18 years of age or older. We do not knowingly collect, solicit, or use personal information from children under the age of 13, or between the ages of 13 and 17 without verifiable parental consent, in accordance with the Children's Online Privacy Protection Act (COPPA) and other applicable laws.

If we learn that we have inadvertently collected personal information from a child under the age of 13, we will take prompt steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] so that we can take appropriate action.

We encourage parents and guardians to monitor their children's online activities and to help enforce this policy by instructing their children never to provide personal information on our website without parental permission.

10. International Data Transfers

Pizza Luce is based in the United States, and the information we collect is governed by U.S. law. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website and services from outside the United States, you consent to the transfer of your information to the United States and its processing in accordance with this Privacy Policy. We take appropriate measures to ensure that any international data transfers comply with applicable legal requirements and that adequate protections are in place for your personal information.

If you have concerns about the transfer of your personal information outside your country, please contact us at [email protected].

11. Third-Party Websites and Links

Our website may contain links to third-party websites, including social media platforms, payment processors, and partner services. This Privacy Policy does not apply to those third-party websites, and we are not responsible for the privacy practices of such websites. We encourage you to review the privacy policies of any third-party website you visit. The inclusion of a link to a third-party website does not imply our endorsement of that website or its privacy practices.

12. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. At this time, our website does not respond to DNT signals because there is no universally accepted standard for how DNT signals should be interpreted. We will continue to monitor developments in this area and update our practices as appropriate. You may, however, manage your tracking preferences through cookie settings as described in Section 8.

13. U.S. Consumer Protection Compliance

Pizza Luce is committed to complying with all applicable federal and state consumer protection laws in the United States, including:

• The Federal Trade Commission (FTC) Act: We commit to fair and transparent data practices and will not engage in unfair or deceptive acts or practices in connection with your personal information.
• The CAN-SPAM Act: All commercial email communications we send comply with the requirements of the CAN-SPAM Act, including clearly identifying the message as an advertisement where applicable, providing a valid postal address, and including a clear and conspicuous opt-out mechanism.
• The Telephone Consumer Protection Act (TCPA): If we contact you by phone or text message for marketing purposes, we will obtain your prior express written consent as required by law.
• The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): We honor the specific rights of California residents as described in Section 6 of this policy.
• Children's Online Privacy Protection Act (COPPA): We comply with COPPA requirements and do not knowingly collect personal information from children under 13.

14. How to File a Complaint

If you have concerns about how we handle your personal information and are not satisfied with our response to your inquiry, you have the right to file a complaint with the appropriate authority.

14.1 Contact Us First

We encourage you to contact us first so that we can try to resolve your concern directly:

• Email: [email protected]
• Website: pizzaluces.click

14.2 Federal and State Regulatory Authorities

If you are not satisfied with our response, you may contact the following regulatory bodies:

• Federal Trade Commission (FTC): The FTC handles complaints related to unfair or deceptive business practices, including privacy violations.
  Website: www.ftc.gov
  Phone: 1-877-382-4357
• California Privacy Protection Agency (CPPA): California residents may file complaints related to CCPA/CPRA violations.
  Website: cppa.ca.gov
• Your State Attorney General's Office: Many states have consumer protection divisions within the Attorney General's office that handle privacy complaints. Visit your state's official government website to find the appropriate contact information.
• Internet Crime Complaint Center (IC3): For complaints related to internet-based fraud or criminal activity.
  Website: www.ic3.gov

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this policy. For significant changes, we will provide more prominent notice, such as an email notification or a banner on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website and services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your privacy concerns promptly and thoroughly.

When contacting us about a privacy matter, please include your full name, contact information, and a detailed description of your request or concern so that we can respond to you as efficiently as possible. We will make every effort to acknowledge your inquiry within 5 business days and to provide a substantive response within the timeframe required by applicable law.